What are Custom Web Applications and Why you need one?

In today’s business world, having a website is no longer a luxury – it’s a necessity.

Customers expect to be able to find you online, and if they can’t, they’ll take their business elsewhere.

That’s why it’s so important to have a well-designed website that accurately reflects your brand and provides a positive user experience.

But, do you think that simply having a website is enough?

No longer it is.

To really stand out from the competition, you need a custom web application that will take your business to the next level. 

Curious what a Custom Web Application is? Let’s start with a definition.

A custom web application is a software application that is specifically designed to meet the needs of your business.

It can be used for anything from managing customer data to streamlining your sales process.

There’s no doubt that websites have become essential for operations and growth.

However, it is just the beginning.

Custom software solutions are also an increasingly important asset for businesses.

These days, any firm indulged into outsourcing of custom web development services can provide it to you.

That’s why, you need a firm that understands your business, processes, and the challenges. And that will decide the effectiveness of the web application solutions and the increase in the efficiency.

So, aside from what Custom Web Applications are and why is it so important, lets understand the difference.

What’s the difference between Website and Web Applications?

A website is like an online brochure.

A custom web application, on the other hand, is a tool that helps you actually run your business. 

It’s a way to introduce your company and its products or services to potential customers. 

It can automate processes, streamline interactions with customers or partners, and provide valuable data insights.   

In short, a website is a necessary but not sufficient part of doing business today.  

Custom software solutions are also an essential part of running a successful business.   

In other words, they give you the best chance to succeed in today’s competitive landscape. 

What are the benefits of having a Custom Web Application?

Here are the six benefits.

  1.  Streamlined Operations 

It can streamline business operations by providing custom software solutions tailored to the business’s specific needs.
It is purpose-built to support processes swiftly and productively.

2. Increased Customer Base 

It can help the business to grow by providing custom solutions that allow the business to expand its reach and increase its customer base.

By having a user-friendly, easy to navigate web application, businesses can provide their customers with a better experience which can lead to increased customers and sales.

In addition, custom web applications can automate tasks and manage data more efficiently, which can further improve business operations.

A user friendly and visually appealing frontend development of your custom web app will let your customers and users interact easily with your app which will impact the efficiency and its utility.

3. Data Management & Protection  

It can help the business to protect its data and information by providing a secure and reliable way to store and access data.

A custom web application can help businesses automate data management tasks, such as data entry, data backup, and data recovery. In addition, a custom web application can help businesses protect their data by encrypting it and storing it in a secure location.

The backend development of your web app plays a major role in this. The better the admin side is, the easier and effective it would be to manage, track and protect the data.

By using a custom web application, businesses can keep their data safe and organized. As a result, a custom web application can help businesses save time and money.

In addition, a custom web application can help businesses protect their data from hackers and data loss. By using a custom web application, businesses can keep their data safe and secure.

4. Increased Efficiency 
One of the main benefits of having a custom web application is increased efficiency. A custom web application can be designed to automate repetitive tasks and processes so that your employees can focus on more important things.

For example, if you have a lot of customers who regularly order the same products, a custom web application can be created to automatically populate their order forms with the appropriate information.

This not only saves your employees time, but it also prevents errors that can occur when orders are entered manually.

5. Improved Customer Service 

Another benefit of having a custom web application is improved customer service. A custom web application can be designed to provide your customers with the ability to track their own orders, access their account information, and contact you directly through the app.

This gives them the power to resolve issues quickly and easily without having to wait for someone at your company to get back to them.

6. Lower Operating Costs 

In addition to increased efficiency and improved customer service, another benefit of having a custom web application is lower operating costs. By automating repetitive tasks and processes, you can save money on labor costs.  

Additionally, by giving your customers the ability to resolve issues themselves, you can save money on customer service costs. 

Can businesses grow building and using their own Custom Web Application? 

Research shows that the majority of software development projects are building enterprise applications [84.7 percent]. This is followed by business automation [53.6 percent] and E-commerce [38.5 percent].

Because, it is designed for a specific set of needs, such as:

  • A field service equipment maintenance program for a manufacturer or 
  • An online banking app designed for the unique requirements of the bank  
    and its customers. 

It aims at a narrowly defined set of requirements.

In contrast, Microsoft Office and Hubspot CMS Hub, for example, are packaged commercial software products and services. They meet the generalized needs of office productivity and website creation.

In addition, custom software can help businesses to save money by automating tasks that would otherwise be carried out manually.

As such, it is clear that both websites and custom software solutions are essential assets for businesses in the 21st century.

You should build a Custom Web Application for your business or buy packaged solution?

First off, your business should truly need a custom software.

Geneca reports that 75 percent of business and IT executives anticipate that their software projects will fail and that, over a year, fewer than a third of projects are completed on time and on budget.

Do you really need it?

The answer is, it depends.

One approach to a build-vs-buy analysis is to ask if there is already a packaged software solution that delivers greater than 80 percent of the functions needed to:

  • Support or automate unique business processes and transactions  
  • Handle information and data specific to an industry or line of business 
  • Meet unique privacy or security requirements  
  • Facilitate integration with legacy applications and data  
  • Replace or help consolidate existing solutions at lower cost  
  • Replace or help consolidate existing solutions to achieve greater productivity  
  • Enable new opportunities or improve competitive advantage  
  • Grow and adapt to changing requirements. 

How to ensure the utility of your web application?

In the planning stage, many entrepreneurs face this question. The web portal they are planning to launch has the necessary utility or not? What if it turns out as if it is of no use?

Minimum viable product (MVP) development is the answer.

First off, what is MVP?

  • It is the first form of a product released to the users 
  • It provides core functionality without any additional features 
  • It is used by the Entrepreneurs to assess how customers feel about an idea 
  • It uses build-measure-learn feedback to develop the next version of the product. 

Overall MVP development is a method to verify business assumptions for custom software or test the demand for a new product with minimum investments.


It is interesting to know that many popular platforms were launched as an MVP once, Dropbox and Amazon are few examples.

The bottom line is this: if you want your small business to be successful, you need a custom web application.

Conclusion

A custom web application can provide innumerable benefits for small businesses—including increased efficiency, improved customer service, and lower operating costs.

If you want your small business to be successful, you should get in touch with a Custom Web Application Development Company.

Are you planning to opt for custom web development services for your business, or do you need consultation over it? Your search for a reliable web development company may end here. Don’t wait any longer — contact us today to get started!

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